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четверг, декабря 31, 2009

All The Rage (3 сообщения)

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The Image staff muses on the culture of keeping up appearances
http://latimesblogs.latimes.com/alltherage/
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  • Winter layers: Get perfect lashes by mixing two mascaras

    Mascara There are plenty of mascaras that claim to do it all: thicken, lengthen, de-clump and darken. But us product-loving gals know the truth: Most mascaras only cover roughly two out of the four bases.

    And lately, it seems that every time I ask some lush-lashed lady what her secret is, she claims to use two different mascaras -- typically one that lengthens and thickens and one that defines and shines (in that order). It's a trick makeup artists have used for years that seems to finally have gone mainstream.

    I'm a daily mascara-wearer, but I've always stuck to one tube at a time. In my quest for longer, more spidery lashes (that are clump-free, of course), I decided to test-drive the two-step process.

    I started with two coats of DiorShow by Dior mascara ($24, sephora.com) -- a cult-favorite mascara famed for its lash-protracting capabilities (naturally long-lashed ladies beware: your lashes will bat the lenses of your sunglasses if you apply too hearty an application).

    The length I achieved with DiorShow was fantastic, but there were a few minor clumps to be sorted out. So next, I went to my go-to: Maybelline Great Lash mascara ($4.89, drugstore.com) -- a basic, shine-enhancing product that very rarely clumps. Slowly, I traced the arc of my newly long lashes, gently combing out (with a little wiggling of the brush) the few snags within.

    Then I stepped back. Wow. My naturally puny lashes had adopted an entirely new look -- one that encompassed all four of the great lash virtues. I could hardly stop batting my eyes all day. Apparently it does take two to make a dream come true. 

    -- Emili Vesilind

    Photo: Maybelline Great Lash mascara (left), courtesy of Maybelline; DiorShow by Dior mascara, courtesy of Dior.



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  • Michelle Obama swings to 'It bag' status

    Nearly a year after the inauguration, it's no surprise that there are a bevy of Obama-rama products on the market to commemorate the first couple, from President Obama flip-flops to cardboard cutouts of the First Lady. But this Mighty Michelle Shopper, which I found at my favorite local bookstore back east (and promptly purchased for the politico on my list) has to be my favorite.

    Obamabag It's from Pittsfield, Mass.,-based novelty company Blue Q, makers of such life necessities as the Dirty Girl Bubble Bath, Miso Pretty Lip Balm, Look and Feel Canadian Breath Spray and Supermodel Meal Gum. Just $11.99, the shopper was designed by British illustrator Fiona Hewitt, and is made from 95% recycled polyproplylene.

    It's been a top seller since it was introduced in October, according to Mitch Nash, co-owner of Blue Q, who says that his company has shipped tens of thousands of the stylish accessories, with multiple reorders coming in from several retail stores, including Pearl River Mart in New York City. "They are selling well in red and blue states."

    "We make lots of these bags, but this was the first topical one we've done. We wanted to give it a fantasy feel, to have it embody the feeling of the country being on the upswing." The first lady is appealing on a lot of different levels, he adds, "As a style icon and a healthy eating advocate, which is why we put some gardening elements in the illustration. She's so open and warm and inclusive, and she hasn't created any real controversy, at least not yet. Everyone loves Michelle."

    The project was smooth sailing except for one detail--getting the first lady's arms just right, he says. "We had to redraw them several times because they weren't buff enough."

    Photo: The Mighty Michelle shopping bag ($11.99), designed by British illustrator Fiona Hewitt and made by Pittsfield, Mass.,-based novelty company Blue Q, is 95% recycled polypropylene plastic and has been a top-seller for the company since it was introduced in October. Photo credit: Blue Q

    -- Booth Moore



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  • Bearded & Tschorn: U.S. beard battle set for summer

    It looks like there might be some use for that leftover Movember mustache in the new year after all. Beard Team USA, a loosely organized group of stateside facial hair aficionados, I became acquainted with during my coverage of the World Beard & Moustache Championships earlier this year, has announced that the Rage_pitt first-ever Beard Team USA Nationals will be held at the Les Schwab Amphitheater in Bend, Ore., on June 5, 2010, in conjunction with that city's 8th Annual Balloons Over Bend hot air balloon festival.

    The next installment of the biennial WBMC won't take place until mid-2011 in Trondheim, Norway, and at the last competition over Memorial Day weekend in Anchorage, the  BTUSA's point man Phil Olsen had floated the idea of a U.S.-based facial fur faceoff to be held in the year in between.

    According to BTUSA's website, the competition will be in four separate categories: best moustache, best partial beard, best full beard and freestyle, with the winner in each category getting $1,000. A fifth $1,000 prize will go to a randomly selected competitor, which is important to note since there are no qualifying events or gender restrictions, leaving the field truly wide open to competitors of every stripe.

    I, for one, think the scraggly, bifurcated beard that's been using Brad Pitt as a life support system as of late could pose a serious threat in the partial beard category -- celebrity aside. (I mean, what is that? Does he let the kids braid it at night or is he having Johnny Depp envy?)

    Registration information hasn't been posted yet, but in the mean time, those in pursuit of hirsute glory should just let it grow forth. 

    -- Adam Tschorn

    Photo: Brad Pitt, shown at the premiere of "Invictus" on Dec. 3, has an oddly bifurcated beard that -- celebrity aside -- could be a serious contender in the first-ever Beard Team USA national competition slated to take place on June 5 in Bend, Ore., in conjunction with the 8th Annual Balloons Over Bend hot air balloon festival. Photo credit: Kevin Winter / Getty Images

    Read more Bearded & Tschorn: The World Beard and Moustache Championships

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