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среда, ноября 04, 2009

The Presentation Secrets of Steve Jobs

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Presentation Secrets of Steve Jobs
Steve Jobs is one of the most admired presenters, with legions of Apple fans waiting for his next appearance.

Carmine Gallo reveals Steve Job's presentation secrets in his new book, but gives us a sneak peek.

Identify your villain - There's nothing to rally the troops like a common enemy. In 1984 Apple's enemy was IBM. More recently it's been Microsoft. Even in the light-hearted "I'm a Mac" commercials, you clearly know who the good guy is.

Simplify your slides - Very rarely does Steve Jobs resort to bullet points. His slides tend to be simple yet powerful. They are dominated with striking photography and not with text. Often times, more is less.

More secrets of Steve Jobs here


BuzzFactory on Reaching Customers through SlideShare
BuzzFactory has this great blog post titled Why SlideShare Is An Uber Cool Way To Reach Out To Your Customers.

1. On-demand viewing - Users can access them and go through them at their own pace.

2. Very Shareable - Through the SlideShare community, LinkedIn, Facebook and embeds on blogs your content has plenty of places to be shared.

3. Shows up in Search Results - If your presentation is well titled and tagged, it will rank well in search results.

4. Engaging & Educational - Presentations, when well designed, are perfect for introducing new ideas, products or concepts.

Want to read more? The full blog post is here.


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