CMO Network: How Oprah Does It

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CMO Network Thursday, November 5th, 2009 Latest Stories How Oprah Does It She knows three very big things about how to succeed. Read More Hal Varian: The Google Ad Economy Google's chief economist talks about its offline ad aspirations. Read More Unicef Looks For Corporate Sponsors And Popular Celebrities Stodgy charity hopes to attract companies seeking good causes to support. Read More Brand Marketers Rethink Their Roles And Their Ad Strategies The great recession is forcing companies to reach out to consumers in novel ways. Read More Behind Closed Doors: What's On The Mind Of Chief Marketing Officers? At Forbes CMO Summit, lots of buzz about social media. Read More Kayak.Com Tries To Build Awareness In Tough Times For Travel The company hopes offline ads help it attract deal-seeking travelers. Read More What's That Brand Doing in My Show? Product placement is old hat. Try weaving Windows 7 into the plot of ''Family Guy'' or Bud Light into an SNL sketch. Read More Lacoste Shoots Its Wad Online The high-end fashion line shifts its entire marketing budget to the Web. Read More Neuromarketing: Companies Use Neuroscience for Consumer Insights Yahoo, Hyundai, Microsoft and other marketers use EEGs and MRIs to vet commercials, packaging and product design. Read More For more ad, marketing, and media news and discussion, visit us at http://www.forbes.com/cmo-network/ Advertisement Get CMO Network Downloaded to Your BlackBerry at http://reader.forbes.com Send comments, tips, and story ideas to us at CMONetwork@forbes.com Unsubscribing from a newsletter This e-mail is sent to you because you selected to receive Forbes.com Newsletters. To unsubscribe from this newsletter, please e-mail: newsletter-cmonetwork_html-unsubscribe@newsltr1.forbesdigital.com. To manages all your Forbes.com Newsletter accounts or change your delivery address, click here. If you have questions or need help, please contact Forbes.com customer service at customerservice@forbes.net or send your request in the mail directly to: Forbes.com LLC.™ Attn: Customer Service 90 5th Avenue New York, NY 10011 © 2009 Forbes.com LLC.™ | Privacy Policy