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четверг, октября 22, 2009

How To Capture Customer Leads with your Presentations

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Setting up LeadShare in 7 Steps
What is this new-fangled LeadShare you might ask? It's a way to collect contact information from your content on SlideShare, via a lead form. It can be a powerful tool for your business. Here's how to get started in 7 steps.

1. Make sure you have uploaded content to SlideShare
2. Go to slideshare.net/business/leadshare and click the big orange button
3. Choose which documents & presentations you want to collect leads on.
4. Pick the geography to target
5. Write a catchy call to action & offer
6. Choose what questions you want to ask, and write any custom questions
7. Set your daily spend.

And now you're set. Make sure to double check everything with the preview in the right hand column.

If you have any questions, please let us know at slideshare.net/business/feedback


How LeadShare works on Embeds


You can use LeadShare to collect contact information from potential customers not just on SlideShare, but also on your blog or website using embeds.

This way you can collect leads on your blog or website. There are 3 setups, you can see examples on our blog.


1. Blocked Content & Mandatory. You lead form will interrupt viewers looking at your content. They will have to fill out the form before continuing.

2. Blocked Content, Optional. Your lead form will interrupt viewers, but can be skipped. They will be able to view all of your content without having to fill out the form.

3. Last slide. Your lead form appears on the last slide, after they have viewed all of your content.

Each of these setups will elicit different responses. Mandatory tends to have the highest response rate, but lower lead quality. Whereas lead forms on the last slide tend to have very high quality.



Try LeadShare


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What People say about LeadShare

LeadShare is a practical and cost effective solution for sharing marketing content with the right people, at the right place, at the right time.  It has been incorporated into our marketing programs mix to help Optaros generate quality leads and increase our brand awareness
Noreen Vincent, Optaros

I started using LeadShare on our slides, and collected ten qualified leads in the first week... One lead might shortly turn into a five-figure deal
Brad Ward, Blue Fuego



     
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