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четверг, октября 29, 2009

CMO Network: Comcast Puts Yellow Pages On TV

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Forbes.com

CMO Network

Thursday, October 29th, 2009
Latest Stories

Comcast Puts Yellow Pages On TV

10 Organic Wines Worth A Try

Comcast Media Center aims for local ad dollars through a new interactive TV feature.

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Riding The Internet Crime Wave

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Can Colin Drane create the AccuWeather of criminal data?

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Want To Sue? Lawyers.Com Wants To Help

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Web site launches $15 million ad campaign.

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RIM Wants BlackBerry To Shed Its Image

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Ads aim to reposition BlackBerry as a tool for people who like play as much as work.

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Mastering Sales Force Integration In A Merger

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Companies can seize the opportunity in mergers by involving employees and customers in the integration process, among other things.

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Volkswagen Picks New Ad Agency To Woo A New Audience

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Deutsch in L.A. is charged with broadening VW's appeal.

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Marketers Grapple With Brand-Bashing ''Badvocates''

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GM, American Airlines and others try to win over critics on the Web.

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Marketers Think Pink In October

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Want to link your brand to a cause? Learn from the breast cancer awareness initiative.

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Winning The Week

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At least one magazine is thriving these days. The secret? Editing other people's content.

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For more ad, marketing, and media news and discussion, visit us at http://www.forbes.com/cmo-network/
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